Campaign

Trainline – I Came By Train

Introducing ‘I came by train’, a new multi-channel campaign with a goal to make rail famous for being sustainable.

This is a huge moment for sustainability and Trainline, with a new purpose led platform encouraging people to change their travel habits and collectively fight climate change. Because switching to train is one of the single best things you can do to lower your CO2 emissions.

The movement consists of a combination of OOH advertising, a dedicated interactive landing page and a new single featuring Craig David, Better Days (I came by train).

The press release explains that:

“..the campaign anthem is inspired by Craig David’s passion for the environment and sheds light on the importance of making more sustainable choices, such as travelling by train, in the form of a heartfelt love song to Mother Nature.”

Together we’re looking

forward to Better Days

Introducing Better Days (I Came By Train). A song by Craig David, for the planet.

Creative Credits
Brand // Trainline
Client // Jo McClintock, VP Brand
Campaign // I Came By Train
Creative & Strategy // Mother
Production Studio // Stink Film
Exec Producer // Jeremy Smit
Animation studio // Golden WolfDigital agency // BYTE/DEPT®

Responsibility #1

My main responsibility for this campaign was to create the emails that Trainline customers would receive after signing the pledge. Challenges included designing and translating the Figma mockup into an entirely dark mode design, rebuilt back-end by CRM. This certainly had its technical moments.

Responsibility #2

Another responsibility for this campaign was to create the shareable assets customers would receive after signing the pledge. Once shared, these helped keep the conversation going and help build the ICBT brand across social media outlets.

Responsibility #3

Organising the industry event at The Gherkin, London. This consisted of creating all collateral such as speaker deck, printed boards and vip passes. I also operated the deck on the day, working alongside the in-house production team helping them with the smooth running of the event.