Campaign
Trainline - Black Friday
Design and art direction of Trainlines most successful campaign in recent history.
My responsibility included building a series of animated headers across email and app, combined with pictograms tailored for each Railcard. I worked with the head of content and engagement team to bring these to life, with the end product offering a distinctive and bespoke approach.
In a single week this email contributed to over 156,000 Railcards being sold. Our message was loud and clear, sparking excitement and creating conversation on social media, with a dozen articles going live.
