Visionary ideas for Trainline, exploring supercharging and future proofing our current brand with a softer look and feel.

Our much loved heart stays untouched, staying front of mind. The mint also remains, but paired back and used for subtle moments rather than vast expanses of backgrounds. The aim is never to break up the association with the mint and our heart, but revise and build a brand framework from this.

Gradients take centre stage, these are organic, free-flowing and can adapt depending on the creative. They evolve, just like our product and people, under pinnng our desire to grow and keep innovating. They strike a perfect balance of sitting uninterrupted, but also creating warmth and energy.