FINDING FINANCIAL FITNESS

Brand Identity for Finding Financial Fitness. Andrew’s aim is to help busy individuals to find their ‘Financial Fitness’ and start making their hard-earned money ‘sweat’ and work harder for them.

There’s an assumption that financial brands are boring and lacklustre. Ive challenged the norm, with a visual system thriving off movement, creating a new foundation for Andrew. The bold, sharp logo creates impact, with the brand arrows hinting at upwards growth and financial success. These help to create rhythm and tempo, providing personality but also flexibility within the brand.