With a shared love of Taylor Swift, the UK's "Senior Swifties" have come together to recreate the singer's most famous album covers ahead of the much-anticipated UK Eras Tour on 7 June 2024.

Lottie spent time with residents at Bartlett’s Care Home in Aylesbury to recreate their favourite Taylor Swift covers. These include 91-year-old Elizabeth, Beryl (95) and Jill (86), inspired by Taylor's re-recorded Taylor’s Version albums: ‘Speak Now’, ‘Red’ and ‘1989’.

I took the lead in designing the album covers, meticulously editing all photos to match Taylor Swift’s iconic originals. This was a collaborative effort involving the Content Manager, who photographed the residents, as well as the PR Manager and Social Media Executive, who coordinated the shoot.

ITV explains that:

“A whole new generation of 'Swifties' now exist at a Buckinghamshire care home after its residents transformed into Taylor Swift.

Bartlett’s Care Home in Aylesbury has been using the global superstar's music as a form of therapy, listening to massive hits such as Love Story and recreating some of Swift's album covers.

It turns out the multi-award winning musician's back catalogue has just the right beats per minutes to help people with dementia spark memories of joy and happiness.

Care home marketplace Lottie analysed each of Taylor Swift’s songs which they say has a pitch perfect average tempo of 101 beats per minute.”

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