Campaigns
Scaling Paid Social at Lottie
Collaborating with the Growth team, I play a key role in developing and leading on the creative and strategy for a new performance marketing process, with a focus on Meta Ads.
Together we create engaging and relevant Ads through a continuous ‘test and learn’ approach. This setup allows rapid production, enabling us to reach new customers faster and more cost-effectively. Since launching in January, we’ve seen incredible growth.
1500% growth
Since joining and kick starting Paid Social in January we have seen chargeable enquiries shoot up from 32 to 492!
Build, test, learn, repeat.
Each month we refine the copy, optimise the creative and developed fresh concepts. Our focus is on positioning Lottie as the go-to care directory with bold, relevant, and direct ads.
